Local Rocker Beer Label
Sketch 1/2
Sketch 3/4
Sketch 5/6

CARTOONIST AND REAL LIFE ROCK STAR JAMES KOCHALKA was commissioned by MAGIC HAT BREWING in Burlington, VT to create the label for a new saison called “Local Rocker.” We wrote about this in KITCHEN TABLE #2: THE MARKET ISSUE, but presented here for the first time in this digital exclusive, for your edification and enjoyment, are James’ preliminary sketches and drawings.

Sketch 7/8
Sketch 9/10

MAGIC HAT APPROACHED ME ABOUT THE CAN,” says James. “They had the beer name picked out already. I love beer, and trying different beers, so I was excited to draw the can.  LOCAL ROCKER IS A FARMHOUSE SAISON and it’s actually my favorite of all the beers Magic Hat produces. I did a bunch of prep drawings… but then they really liked a gig poster I did for my 50th birthday party rock show better than any of the prep drawings, so I ended up basing the final design on that instead.”

50th Bday Poster
Final artwork

JAMES KOCHALKA IS A MUSICIAN AND CARTOONIST THAT WORKED WITH KITCHEN TABLE publisher Brett Warnock for almost twenty years at Warnock’s comic book company, TOP SHELF PRODUCTIONS. He created a one-page autobiographical comic in KITCHEN TABLE #1, documenting his time waiting tables—like so many aspiring artists have done for decades—at a Chinese restaurant, before his career took off.

Leave a Comment

Scroll to Top