James Kochalka was commissioned to create a beer can label for Magic Hat Brewing in Burlington, VT, as we featured in the print edition of Kitchen Table #2. Here in this digital exclusive, for your edification and enjoyment, are James’ preliminary prep drawings.
“Magic Hat approached me about the can,” says James. “They had the beer name picked out already. I love beer, and trying different beers, so I was excited to draw the can. Local Rocker is a farmhouse saison and it’s actually my favorite of all the beers magic hat produces. I did a bunch of prep drawings… but then they really like a gig poster I did for my 50th birthday party rock show better than any of the prep drawings, so I ended up basing the final design on that instead.”
